UX/UI Design for the WSET wine tasting app - a digital accompaniment for wine tasting students and enthusiasts.
WSET is a registered charity and awarding body that provides best-in-class education and qualifications to inspire and empower the world’s wine and spirits professionals and enthusiasts.
I worked on the UX/UI Design from wireframe through to prototype for their wine tasting app, which acts as both an accompaniment to their courses, and a standalone app that anyone can download and use for free.
In a wine tasting, the attention needs to be focused on the senses. My main challenge was creating an experience where using the app felt like using a tool or a utility rather than being the centre of attention.
As a solution, I broke up the steps into screen-sized ‘bites’ and refraining from long scrolling pages, which focuses the user on one section at a time. I also used different colours for each section.
Where I could, I used icons to accompany text, or replace the text completely. As a result, there is less clutter and the tasting process becomes intuitive after a few uses.
A wine tasting student will need many different tastings to grow their knowledge and expertise, and this was traditionally done on paper. Over time, this piles up and creates folders of scrap notes which can be hard to organise.
I designed a tasting history section in the app which gives the user a comprehensive history on every wine they have tasted. This cuts down on excess paper, reducing environmental impact and cost of materials for WSET.
