Internationally renowned barber Sid Sottung has over 20 years experience in his industry. I was tasked with the branding and web development for his new academy and salon based in Nottingham, UK.
Designing this logo was more of a typographical challenge than graphical, the positioning and sizing are crucial to the overall balance. Taking into account the dynamics of the font, the end result is a modern, crisp logo which looks great on both light and dark backgrounds. Sid has since used this on all of his merchandise and media.
In keeping with the edgy style of the brand, I wanted to create a website that matched the overall feel. The requirements were:
- – Mobile Responsive
- – Easy to navigate and read
- – Able to handle lots of content
- – Attractive with lots of photos
- – Expandable for the future (i.e. Online store and booking systems)
- – Search Engine Friendly